See-behind-your-head-a-scope - uk.rec.cycling

Message from discussion See-behind-your-head-a-scope

Ian Smith

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More options 21 Dec 2007, 14:51

Newsgroups: uk.rec.cycling

From: Ian Smith <i...@astounding.org.uk>

Date: 21 Dec 2007 14:51:30 GMT

Local: Fri 21 Dec 2007 14:51

Subject: Re: See-behind-your-head-a-scope

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On Fri, 21 Dec 2007, POHB <goo...@hayward.uk.net> wrote:
> http://www.cerevellum.com/

> "Hindsight allows for the cyclist clearly see what is behind them
> without turning to look or using awkward clip-on mirrors". Using an
> awkward clip-on display, until the batteries run out. "So good" that
> you can even make out how close the car behind is.

The marketing section of the site is even 'better'.

To assess the potential market, they take the number of americans who
ride a bicycle more than 6 times a month ('enthusiast cyclists'), add
it to the number of cyclists who earn more than $50k, add that to all
the USCF registered riders, add that to all the female riders, and add
that to all the cyclists who use their bike for commuting.

In this way, they conclude that 20% of the population of the USA will
buy it.

Presumably the female registered riders who ride more than 6 times a
month and cycle to work where they earn more the $50k pa will buy six
of them.

Anticipated pricing is $300 for the head unit with no measurement
capability. Basic cyclecomputer functions (distance, speed) will need
an add-on module costing $60. That's $360 for a basic cyclecomputer.
The web site is confident, however, that "the pricing falls in line
with many similar computers" (just after concluding that there are no
similar computers).

regards, Ian SMith
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