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How can I find Search Engine reports in WebTrends?
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Iain Murphy  
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 More options 9 June 2008, 09:08
From: Iain Murphy <iain.ad.mur...@googlemail.com>
Date: Mon, 9 Jun 2008 01:08:09 -0700 (PDT)
Local: Mon 9 June 2008 09:08
Subject: How can I find Search Engine reports in WebTrends?
Thanks alot for your response to my query in Web Analytics group in
yahoo on Web Trends set up for tracking visitors from search engines.

Currently I am using Web Trends 8.0 and we are not using log file but
using SDC page tagging method for tracking the visitor information.

Please let me know on how to set up the Web Trends to track the
information from search engines.

It would be really helpful for me and thanks alot in advance.


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Iain Murphy  
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 More options 9 June 2008, 09:21
From: Iain Murphy <iain.ad.mur...@googlemail.com>
Date: Mon, 9 Jun 2008 01:21:39 -0700 (PDT)
Local: Mon 9 June 2008 09:21
Subject: Re: How can I find Search Engine reports in WebTrends?
OK, if you are using the SDC tag approach then you should already are
collecting this data (so that's good!).

You will need to do 2 things and check 1 thing to get these reports
working.

Firstly, you need to enable Visitor History in WebTrends; you can
find
this under the EDIT option of any given profile, choose the Analysis
tab and then select the Visitor History option.

Enable Visitor History but also ensure the 'Search' and 'Visit'
behaviour category underneath are also selected.

Whilst still in EDIT mode of the profile, you can now go into to
Advanced tab along the top of the profile edit window and select
REPORTS from the drop down menu. This is where all the custom reports
that can be created in your tool get stored for selection. The list
is
alphabetically sorted and under Most Recent Search Engines you will
find Organic, Paid and ALL options. Select all 3 then go to the
Reports tab along the top of the profile and select Report Templates.
Check which templates are currently active (the default is usually
the
Complete View V8.0 template). If you do not have the Complete View
template enabled, you might not be seeing the Search Engine reports
because of this. Enable is then save the profile.

With all these changes (enabling, not disabling anything), you will
now need to wait until the next analysis cycle (usually every 24hrs
but you are a software customer and this could be different).

When the reports are created (during the next analysis cycle) you
should be able to find them under the Marketing chapter of the
Complete View template (check along the top of the report summary for
the template option and make sure your Complete view V8 template is
being used if you cannot find the Marketing chapter). Under Marketing
you will find Search Engines and in there you should find your Most
Recent Search Engines Paid, Organic and ALL reports that you enabled
in the profile earlier.

SEO reports will be the Most Recent Search Engines Organic; PPC
reports will not be populating yet, these are your Most Recent Search
Engines Paid. To get these working you need to go to your
Administration console of the Adword company you are using (i.e.
Google Adwords, MSN Adcentre and so on...).
The marketing people have control in this area usually so it will be
them who add this information; in the adwords you have bought, you
have the option to send the users to a specific page when they click
the Sponsored link in the search results. All you need to do here is
add WT.srch=1 to the end of the url you have sent the visitors to.

e.g

http://www.spiweb-consultancy.com/index.html?WT.srch=1

If you have parameters in the URL already, just append the WT.srch=1
parameter on the end with an ampersand.

e.g.

http://www.spiweb-consultancy.com/index.html?parameter1=nothingintere...

This is all you need to do. WebTrends will do the rest.

I hope this helps. If you have any other questions, please don't
hesitate to ask.

On 9 Jun, 09:08, Iain Murphy <iain.ad.mur...@googlemail.com> wrote:


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