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Tony Whitmore  
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 More options 21 Jun 2006, 17:22
From: Tony Whitmore <schoolfo...@tonywhitmore.co.uk>
Date: Wed, 21 Jun 2006 17:22:15 +0100
Local: Wed 21 Jun 2006 17:22
Subject: Moodle cease and desist.
David Goodwin of WolvesLUG, Pale Purple etc. made a blog post containing
a worrying story about Moodle:

"A friend received a cease and desist letter from someone at moodle.com
moaning about his use of 'Moodle Services', 'Moodle hosting', 'Moodle
training', 'Moodle Consulting' and 'Moodle installation'. It appears
they have a wide ranging trademark. While I understand there is a
benefit to having commercial 'Moodle partners', Moodle has it's roots in
the open source community - it seems rather short termed and defeating
to restrict the online visibility of Moodle related resources."

The full post is at: http://www.codepoets.co.uk/node/193

I know that the idea of Moodle partners has been discussed here before,
but such behaviour really does seem to restrict the ability of companies
to use Moodle on their website (and hence search engines won't pick them
up). Yes, I'm aware of the need to protect a Trademark to keep it valid,
but still...

Tony


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Miles Berry  
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 More options 21 Jun 2006, 18:15
From: Miles Berry <mbe...@st-ives.surrey.sch.uk>
Date: Wed, 21 Jun 2006 18:15:53 +0100
Local: Wed 21 Jun 2006 18:15
Subject: Re: [sf-uk-discuss] Moodle cease and desist.

There's nothing stopping people using Moodle code on their websites.
There's nothing to stop them making money out of Moodle.
They can in fact take the whole of the Moodle code and sell this under
whatever name they choose, other than "Moodle", subject to the terms of
the GPL.
The trademark is Moodle's way of maintaining some quality standards for
those providing commercial Moodle services under that name, as well as
generating some revenue stream for the core developers themselves.
Most of the folk who get one of these cease and desist letters are are,
I suspect, interested in using the high profile "Moodle" brand for their
commercial advantage, rather than contributing to the ongoing
development efforts, either directly or through financial support.
Miles.


--
Miles Berry
Deputy Head, St Ives School, Haslemere
http://stiveshaslemere.com
http://elgg.net/mberry/weblog

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Tony Whitmore  
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 More options 21 Jun 2006, 18:46
From: Tony Whitmore <schoolfo...@tonywhitmore.co.uk>
Date: Wed, 21 Jun 2006 18:46:05 +0100
Local: Wed 21 Jun 2006 18:46
Subject: Re: [sf-uk-discuss] Re: Moodle cease and desist.

Of course, but that's not what's happening here.

> Most of the folk who get one of these cease and desist letters are are,
> I suspect, interested in using the high profile "Moodle" brand for their
> commercial advantage, rather than contributing to the ongoing
> development efforts, either directly or through financial support.

That's something of a sweeping generalisation, isn't it?

Being unable to list the software you're prepared to support on your
website with coughing up a fee sounds incredibly backward to me.
Personally I would resent any project that tried to take away my freedom
in this way.

Tony


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Tom Hoffman  
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 More options 21 Jun 2006, 21:26
From: "Tom Hoffman" <tom.hoff...@gmail.com>
Date: Wed, 21 Jun 2006 16:26:15 -0400
Local: Wed 21 Jun 2006 21:26
Subject: Re: [sf-uk-discuss] Moodle cease and desist.
On 6/21/06, Tony Whitmore <schoolfo...@tonywhitmore.co.uk> wrote:

> David Goodwin of WolvesLUG, Pale Purple etc. made a blog post containing
> a worrying story about Moodle:

> "A friend received a cease and desist letter from someone at moodle.com
> moaning about his use of 'Moodle Services', 'Moodle hosting', 'Moodle
> training', 'Moodle Consulting' and 'Moodle installation'. It appears
> they have a wide ranging trademark. While I understand there is a
> benefit to having commercial 'Moodle partners', Moodle has it's roots in
> the open source community - it seems rather short termed and defeating
> to restrict the online visibility of Moodle related resources."

> The full post is at: http://www.codepoets.co.uk/node/193

The devil is in the details here.  The example of Zope is useful.
There is some contention and stress over who controls and exactly how
you can use the "Zope" trademark, but it seems to come down to more or
less not using "Zope" in the name of your business or website.  But
you certainly can say, "we offer Zope hosting."  That seems like a
reasonable approach.

If Moodle.com is literally contending that you can't say "we offer
Moodle hosting and services," without paying them, that strikes me as
entirely foolish and counterproductive.  But I'd have to know more
about the specific situation.

--Tom


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John Ingleby  
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 More options 21 Jun 2006, 21:46
From: John Ingleby <j...@coronet.co.uk>
Date: Wed, 21 Jun 2006 21:46:52 +0100
Local: Wed 21 Jun 2006 21:46
Subject: Re: [sf-uk-discuss] Re: Moodle cease and desist.
On Wed, 2006-06-21 at 18:46 +0100, Tony Whitmore wrote:

{-snip-]

> Being unable to list the software you're prepared to support on your
> website with coughing up a fee sounds incredibly backward to me.
> Personally I would resent any project that tried to take away my freedom
> in this way.

I agree with Tom, David Goodwin's post gave no details, and in
particular none regarding any reasons given (or not) for asking his
friend to stop using the name Moodle.

Also, I can't find any references on the Moodle.com website regarding
fees to become a Moodle Partner. One only has to provide some evidence
of competence.

John
****


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Tony Whitmore  
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 More options 21 Jun 2006, 22:44
From: Tony Whitmore <schoolfo...@tonywhitmore.co.uk>
Date: Wed, 21 Jun 2006 22:44:12 +0100
Local: Wed 21 Jun 2006 22:44
Subject: Re: [sf-uk-discuss] Re: Moodle cease and desist.

John Ingleby wrote:
> On Wed, 2006-06-21 at 18:46 +0100, Tony Whitmore wrote:
> {-snip-]
>> Being unable to list the software you're prepared to support on your
>> website with coughing up a fee sounds incredibly backward to me.
>> Personally I would resent any project that tried to take away my freedom
>> in this way.
> I agree with Tom, David Goodwin's post gave no details, and in
> particular none regarding any reasons given (or not) for asking his
> friend to stop using the name Moodle.

I've now seen the e-mail that was sent. The "site" in question was
actually just a blog posting that had the text "Moodle services" in it!
The C&D letter is basically just a form letter and I half suspect it was
sent by an automated system that searches pages for certain strings.

To quote the e-mail:
"It’s come to our attention that your site is using our Moodle trademark
without permission. "Moodle" is legally trademarked to describe Moodle
commercial services, as that is something that only official Moodle
Partners are permitted to do.
http://moodle.com/partners/
Please remove all references to Moodle services, Moodle hosting, Moodle
training, Moodle consulting, Moodle installation, and other such terms
from your website immediately and let us know when it’s done."

Whilst I don't doubt that they have the legal right to do this (and am
aware of similar enforcement of the Linux trademark in some countries),
it still seems to reduce the Freedom of the Moodle software. Many
web-based Free Software projects are offered as part of hosting packages
and I'm not aware of any other project requiring registration (even for
no money) in order to use the software name. Indeed, such a requirement
would be against the GPL.

The other option is that people rebrand the software, as has been
suggested. So then people end up using Moodle under a different name
without any of the recognition going to the Moodle project and without
raising the profile of Moodle.

Tony


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Tom Hoffman  
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 More options 22 Jun 2006, 00:36
From: "Tom Hoffman" <tom.hoff...@gmail.com>
Date: Wed, 21 Jun 2006 19:36:04 -0400
Local: Thurs 22 Jun 2006 00:36
Subject: Re: [sf-uk-discuss] Re: Moodle cease and desist.
On 6/21/06, Tony Whitmore <schoolfo...@tonywhitmore.co.uk> wrote:

This is even more cryptic considering that from looking at the
Moodle.com website, it doesn't even seem like you have to pay to
become a Moodle partner.  I don't get it.

--Tom


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Miles Berry  
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 More options 22 Jun 2006, 04:50
From: Miles Berry <mbe...@st-ives.surrey.sch.uk>
Date: Thu, 22 Jun 2006 04:50:42 +0100
Local: Thurs 22 Jun 2006 04:50
Subject: Re: [sf-uk-discuss] Re: Moodle cease and desist.

From http://moodle.com/partners/ :

"Moodle Partners are a group of competent professionals who are serious
about providing quality services to users of Moodle software, ranging
from basic support to the development and implementation of complete ICT
solutions.

Our Partnership indicates that we are dedicated to a particular vision
of supporting Moodle now while developing it further with common goals.
All Moodle Partners contribute directly to the ongoing development of
Moodle software via funding or expertise."

My understanding is that the funding element is usually a smallish
percentage of revenue.
--
Miles Berry
Deputy Head, St Ives School, Haslemere
http://stiveshaslemere.com
http://elgg.net/mberry/weblog


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Steve Lee  
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 More options 22 Jun 2006, 05:52
From: Steve Lee <st...@fullmeasure.co.uk>
Date: Thu, 22 Jun 2006 05:52:41 +0100
Local: Thurs 22 Jun 2006 05:52
Subject: Re: [sf-uk-discuss] Re: Moodle cease and desist.

> The other option is that people rebrand the software, as has been
> suggested. So then people end up using Moodle under a different name
> without any of the recognition going to the Moodle project and without
> raising the profile of Moodle.

That would appear to increase the chances of a fork, and avoiding that
is one of the prime forces at work in OSS project governance.

Steve


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Martin Dougiamas  
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 More options 22 Jun 2006, 19:21
From: "Martin Dougiamas" <mood...@gmail.com>
Date: Thu, 22 Jun 2006 18:21:30 -0000
Local: Thurs 22 Jun 2006 19:21
Subject: Re: Moodle cease and desist.

Steve Lee wrote:
> > The other option is that people rebrand the software, as has been
> > suggested. So then people end up using Moodle under a different name
> > without any of the recognition going to the Moodle project and without
> > raising the profile of Moodle.

> That would appear to increase the chances of a fork, and avoiding that
> is one of the prime forces at work in OSS project governance.

No, please understand that this only refers to use of the
trademark in describing commercial services, eg "Moodle hosting".
It's a name thing.  I don't like us having to send notices, but I am
required to protect the trademark - it's one of the stipulations of
getting a trademark in the first place and an important part of
keeping it.

People are free to use and modify Moodle under the GPL, and even
to construct whole business models around it if they want to,
I encourage  that.  The Moodle software can be referred to as
Moodle, no problems.

This is only about describing COMMERCIAL SERVICES, nothing
more, and this is a privilege that I "sell" to Moodle Partners, if you
like (they pay royalties for it, among other benefits).   Do you have
the rights to start a McDonalds or be a Blackboard distributor
without permission? No.

Please understand that I am trying to create a viable business
model for Moodle as a sustainable project here.   If there is no
advantage in being a Moodle Partner then no-one would want to
sign up, and then Moodle would not have enough income to pay
programmers to work on the features and stability and documentation
and downloads and community that everyone exects.

People can whine about it but where were they for the past six years
of my life while I was creating Moodle from scratch and trying to show
my young family that devoting all my time to Free software was
worthwhile?  Imagine explaining to YOUR wife why you still can't
afford even a basic house to live in while overseas companies are
able to make as much money as they like from your work.

Free software still costs a lot of time and money to those who make it.
I am 100% committed to Moodle as Free software and this is the best
way I've found to keep me working on it.


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Steve Lee  
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 More options 22 Jun 2006, 20:04
From: Steve Lee <st...@fullmeasure.co.uk>
Date: Thu, 22 Jun 2006 20:04:34 +0100
Local: Thurs 22 Jun 2006 20:04
Subject: Re: [sf-uk-discuss] Re: Moodle cease and desist.

Martin Dougiamas wrote:
> This is only about describing COMMERCIAL SERVICES, nothing
> more, and this is a privilege that I "sell" to Moodle Partners, if you
> like (they pay royalties for it, among other benefits).
[snip]
> Please understand that I am trying to create a viable business
> model for Moodle as a sustainable project here.  
[snip]
> Free software still costs a lot of time and money to those who make it.
> I am 100% committed to Moodle as Free software and this is the best
> way I've found to keep me working on it.

I guess that avoids the issues of dual licensing as income stream (e.g.
http://www.oss-watch.ac.uk/resources/duallicence.xml).

Steve Lee
---------
www.oatsoft.org


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Robert Jones  
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