Url: http://www.mxp4.com/
Paris, France, October 28, 2009 -- David Guetta, the hit-making DJ and
music producer, today announced the US launch of his first interactive
album app on the iPhone. Created with MXP4 and Redshift, the app marks
the first time music fans will be able to interact closely with a
major artist on iPhones and iPods by sharing remixed music and
connecting with Guetta and other fans in real-time.
Bringing location-aware technology, Twitter feeds, MXP4-powered
remixable music and more to mobile music, the David Guetta iPhone app
features include:
• MXP4 MIX IT and REMIX IT solutions: Transforms the mobile device
into a mini-mixing desk, allowing fans to remix and play with the
smash hit 'Sexy Chick.'
• TOUR TRACKER: An interactive world map that shows, in real-time,
where David is mixing and DJing while allow fans to connect and share
location, pictures and comments.
• REAL TIME UPDATES: Live feed of updates, photos, videos and tweets
directly from David Guetta.
The launch marks the first product from MXP4's partnership with
Redshift. The partnership puts MXP4's interactive music solution on
the mobile platform. In addition to the iPhone, the app will soon also
be available for Google Android, Symbian and Windows phones.
"Together we have developed a clear interactive mobile music roadmap.
The strategic fit and blend of expertise between MXP4 and Redshift
were vital in delivering the first interactive, dynamic mobile music
solution," said Albin Serviant, CEO of MXP4.
The app may be previewed at http://www.youtube.com/v/Qe-z1q6jbWY&hl=fr&fs=1&autoplay=1
About MXP4
MXP4 develops interactive music solutions that are changing the music
experience for consumers by allowing them to play with the music. MXP4
delivers an interactive digital music experience which enables the
music industry to explore new revenue opportunities and engage more
closely with consumers. Based in Paris, investors include Sofinnova
Partners and Ventech.
About Redshift
RedShift conceives and develops new generation mobile marketing
solutions : Design and development of advanced mobile sites and
applications, Monetization of the audience through its Mobile
AdServer, Traffic analysis and performance measurement, Mobile web
services promotion via cross-media communication tools, Media planning
(search and display), SEO (natural search) and Mobile Ticketing
services.