In my opinion CSR/SRI must starts from universities, this is a
virtuous example

As student of the University of Exeter I am proud of to say that my
university has adopted a CSR campaign denominated "The City and Your
University" where some of our goals are "Promoting art and culture in
the City" and "Our impact on the environment".

http://www.exeter.ac.uk/about/csr/csr_brochure.pdf

Our official Page

http://www.exeter.ac.uk/about/csr/

Could you post the CSR committment of your university?
We should act locally or globally?
Is this campaign a PR tool?

Cheers

Italo