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Message from discussion 'Ethical' SEO?
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SEO Dave  
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 More options 4 Nov 2004, 23:04
Newsgroups: alt.internet.search-engines
From: SEO Dave <seo-dav...@AMsearch-engine-optimization-services.co.uk>
Date: Thu, 04 Nov 2004 23:04:48 GMT
Local: Thurs 4 Nov 2004 23:04
Subject: Re: 'Ethical' SEO?
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On Thu, 4 Nov 2004 18:27:27 +0000 (UTC), <spam...@postmaster.co.uk>
wrote:

>BMM put links into themselves on every page they build. On their smaller
>pages, this is a visible "Search Engine Optimisation by Big Mouth Media"
>tag, with a clickable link. They also list themselves, with a URL in the
>pages META DATA. This is free advertising for bigmouth, and greatly improves
>their ranking for "Search Engine Optimisation" it appears to do nothing for
>the client at all.

I think any SEO who does the above cares more about their own sites
than their clients. The meta data reference won't have any impact on a
pages SERPs, but a link from every page will. The SEO company is
basically stealing PR from their clients sites, this means the clients
site will not do as well in the SERPs as they could!

Also recently Google appears to be penalising sites for site wide
links, not all sites, just some. So far it seems only the site
receiving the site wide links gets a penalty (more precisely no boost
from the links).

Since these penalties are not on every site that does this, it's
difficult to say if this is an automatic filter or a manual penalty.
If the latter having a link  to a SEO business site tells the person
doing the manual review this site is optimised. Considering how
negative Google is regarding SEO you really don't want to tell Google
you have had your site optimised!

If you check the SEO related SERPs in Google you'll find many of them
are there because they use their clients sites to link back to their
sites. So it is understandable why they do it, but it's not in the
best interest of their clients.

I do the opposite for my clients, I give them some links (enough to
make a difference, but not so many to cause a potential problem with
Google) since 99% of sites I've looked at need links.

David
--
http://www.search-engine-optimization-services.co.uk/


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