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Dan B.  
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 More options 8 Sep 2008, 20:08
From: Dan B.
Date: Mon, 8 Sep 2008 12:08:28 -0700 (PDT)
Local: Mon 8 Sep 2008 20:08
Subject: Re: Any thoughts on A/B testing
interesting, I've never seen it, I've never wanted to mess with their
JS for fear of violating some rogue TOS rule...

remember, programming languages are incapable of being "random", it's
seeded and the results are not back and forth perfectly, over the
course of hundreds it should even out, but it doesn't always, so watch
for impression counts being even and such too.

On Sep 8, 1:41 pm, NilsC wrote:

> Dan,

> I'm not comparing revenue just clicks per view. The setting on the
> script is 50/50 of image ads and text ads.

> Her is the link to Google AB testing stipt:http://adsense.blogspot.com/2006/08/abcs-of-ab-testing.html

> And this is the help center link:https://www.google.com/adsense/support/bin/answer.py?answer=45030&sou...

> maybe I'm the only one who found it :)

> Nils

> On Sep 8, 2:10 pm, Dan B. wrote:

> > Whoa, they have a script back there for testing? I didn't know that.

> > That said, are you just comapring revenue, or, are you comparing the
> > other factors as well, maybe images are getting more impressions? Just
> > remember to look at the full picture...not just revenue

> > On Sep 8, 1:04 pm, NilsC wrote:

> > > Dan,

> > > based on your previous answers in other treads you are closer to a pro
> > > than me. Maybe the "pro" part should have been replaced with
> > > "experienced users"

> > > I'm using the script supplied from the AsSense support files for the
> > > testing and for some reason image ads are doing better than text ads
> > > in that position. I'll give it another week to see if trend continues.

> > > Thanks for the answer,
> > > Nils

> > > On Sep 8, 1:45 pm, Dan B. wrote:

> > > > I am not a pro, which is who's response was asked for regarding the
> > > > OP's question, but A/B testing is useful and practical. Set up one
> > > > channel of image only, one of text only, then use a server side script
> > > > to randomly display one or the other script to the browser. I've done
> > > > it many times and it does not break TOS and it works.

> > > > However if you randomize it client side, with JavaScript, you run the
> > > > risk of violating the TOS by altering the delivery/script.

> > > > On Sep 8, 5:06 am, Maria Janet wrote:

> > > > > Channells are a way to know which of your website(s) or webpage(s) are
> > > > > performing more than the other. Suppose, you have a website in which
> > > > > you place articles about Dogs and Cats. Now while putting adsense ads
> > > > > in these webpages, how would you know which of your webpage, i.e,
> > > > > either about Cats or Dogs is fetching you more money than the other?
> > > > > Enter Channells. With Channell feature, you would create two Custom
> > > > > Channells for Cats and Dogs. While generating the Ad Code, there is an
> > > > > option to associate a chanell with that code. Thus you can associate
> > > > > different channells (Cats & Dogs in this case) to ad code and place
> > > > > this code in appropriate pages. This way you can see how much
> > > > > impressions/clicks each webpage(s) (Cats & Dogs in this case) are
> > > > > getting and try to optimize webpages specifically.

> > > > > -
> > > > > Ways to Make Money Online other than Adsensehttp://MoneyOnline.CrazeNut.com

> > > > > On Sep 8, 8:52 am, zjojor wrote:

> > > > > > still don't understand how you set up channels, I am really new to
> > > > > > this

> > > > > > On Sep 7, 12:51 pm, NilsC wrote:

> > > > > > > Background for the question:
> > > > > > > I have to admit I have not paid much attention to advertising on my
> > > > > > > site prior to the last couple of months.

> > > > > > > I'm showing ads to guests only to avoid clicking by members that think
> > > > > > > they support me by clicking ads.

> > > > > > > This is what I'm doing to test:
> > > > > > > I have setup several channels to track performance of ads located in
> > > > > > > different locations of a forum. With 75% of the traffic coming
> > > > > > > directly to a post I have the highest CTR in that area so this is
> > > > > > > where I'm concentrating my efforts. Setting up ads on a forum to cover
> > > > > > > all entry areas and not breaking any AdSense TOS takes some effort
> > > > > > > since ads can not be shown on login , sign up pages etc.

> > > > > > > For the A/B testing I'm using the area between post 1 and 2 because it
> > > > > > > is an area where guests reading a post will go by while reading.
> > > > > > > Currently the Link Units on top prior to the post and the ad below the
> > > > > > > post receive more clicks.

> > > > > > > The A/B testing setup is rotating 728x90 Text Ads and Image Ads to see
> > > > > > > if any of the two will perform.

> > > > > > > Prior to the A/B testing I tried to see if the alignment of an ad
> > > > > > > played any significant role when it came to CTR. Because of forum
> > > > > > > layout any ads centered seem to perform better than left or right
> > > > > > > alignment. Text ads (Link Units) with font color and background color
> > > > > > > matching the forum is performing better than image ads

> > > > > > > What are your AdSense Pro's opinion when it comes to the A/B testing?

> > > > > > > Thank You,
> > > > > > > Nils


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