Personally, I pause when I can't get the CTR to a decent level (i.e.
min 1% on search) and delete if I just get the feeling that the intent
on this keyword is too far off from what I'm advertising. The
exception is if I might offer a more closely related product in the
future, in which case I'll pause rather than delete the group (so that
I still have info on what ads worked, keywords etc.). How do you guys
approach pausing/deleting adgroups?
It's all about ROI but also recognize email and catalog opt-ins as a
conversion.
If an adgroup can't generate a sale nor lead, buh-bye! At that point
it has nothing
to do with the keyword or ad, you just don't have what the visitor is
looking for.
Dizzle
On May 15, 11:04 am, Gab Goldenberg <gab.goldenb...@gmail.com> wrote:
> Personally, I pause when I can't get the CTR to a decent level (i.e.
> min 1% on search) and delete if I just get the feeling that the intent
> on this keyword is too far off from what I'm advertising. The
> exception is if I might offer a more closely related product in the
> future, in which case I'll pause rather than delete the group (so that
> I still have info on what ads worked, keywords etc.). How do you guys
> approach pausing/deleting adgroups?
> It's all about ROI but also recognize email and catalog opt-ins as a
> conversion.
> If an adgroup can't generate a sale nor lead, buh-bye! At that point
> it has nothing
> to do with the keyword or ad, you just don't have what the visitor is
> looking for.
> Dizzle
> On May 15, 11:04 am, Gab Goldenberg <gab.goldenb...@gmail.com> wrote:
> > Personally, I pause when I can't get the CTR to a decent level (i.e.
> > min 1% on search) and delete if I just get the feeling that the intent
> > on this keyword is too far off from what I'm advertising. The
> > exception is if I might offer a more closely related product in the
> > future, in which case I'll pause rather than delete the group (so that
> > I still have info on what ads worked, keywords etc.). How do you guys
> > approach pausing/deleting adgroups?- Hide quoted text -
hah, great question. typically, i'll run a new adgroup for a couple of
weeks in a fairly
aggressive position (4-5) and see what happens from there. I dont pay
to close attention
to what you described prior as i'm more concerned if the keywords have
potential so
i need to spend to collect the data.
If an adgroup does break even, in my experience i'll keep it running
and start testing ad copy
and landing pages. The keywords may not drive the best revenue but as
a customer acquisition
source, invaluable. I think these are the little gold mines
advertisers tend to over look.
Hope this helps.
Dizzle
On May 29, 9:47 am, Gab Goldenberg <gab.goldenb...@gmail.com> wrote:
> OK, but how long do you wait? 100 clicks? 500? What if the ROI is low
> or break even? Give me some detail, show me some skin :D.
> On 16 May, 23:05, Dizzle <duane.sh...@gmail.com> wrote:
> > It's all about ROI but also recognize email and catalog opt-ins as a
> > conversion.
> > If an adgroup can't generate a sale nor lead, buh-bye! At that point
> > it has nothing
> > to do with the keyword or ad, you just don't have what the visitor is
> > looking for.
> > Dizzle
> > On May 15, 11:04 am, Gab Goldenberg <gab.goldenb...@gmail.com> wrote:
> > > Personally, I pause when I can't get the CTR to a decent level (i.e.
> > > min 1% on search) and delete if I just get the feeling that the intent
> > > on this keyword is too far off from what I'm advertising. The
> > > exception is if I might offer a more closely related product in the
> > > future, in which case I'll pause rather than delete the group (so that
> > > I still have info on what ads worked, keywords etc.). How do you guys
> > > approach pausing/deleting adgroups?- Hide quoted text -
