SEM 2.0 Google Group

AdWords 2.7

agood...@gmail.com (Andrew Goodman) — Wed, 08 Aug 2008 03:31:20 UT

Hi all,

Well, they've done it again. Google has released a significant (though
perhaps not *major*) change to the old Quality-Based Bidding routine.
Real time QS determinations, no more minimum bids (so keywords not
marked inactive for search), etc.

[link]

Review my new SEO course?

dan.th...@gmail.com (dan.thies@gmail.com) — Mon, 08 Aug 2008 21:07:06 UT

Moderate me if this is inappropriate... most of you know me I
guess. :D

I've been working on a video training course to complement my "SEO
Fast Start" book for a while. Six months ago, Brad Fallon & Andy
Jenkins from Stompernet invited me to develop it as "Stomping the
Search Engines 2.0," using the same product name they used with an

Why CPG Brands Better Buy Paid Search

seankai...@gmail.com (Sean) — Sun, 08 Aug 2008 10:44:41 UT

Some light SEM Sunday reading...brand-equity impact of search ads

[link]

Useful information/research to bring on more potential clients...

Sean
[link]

Slightly off the topic but- Needed expert comments

harf.ahu...@gmail.com (Harf Ahudsi) — Thu, 08 Aug 2008 13:44:11 UT

Hi SEM folks,
Greetings from Harf.
I need your expert inputs on evaluating a search marketing and affiliate
publishing company in dubai (UAE) with the below details-
- Located in the free zone of dubai
- No Service tax
- No VAT
- No income tax
- No need to maintain books
- Credit account with Google (Ireland)

Statistical Analysis of PPC ads?

darlenemo...@gmail.com (DriveTraffic) — Thu, 08 Aug 2008 15:32:53 UT

We've all used various analytic tools to measure the success of our
PPC campaigns but what they don't tell us if certain "successes" are
statistically significant. I recall Andrew Goodman's book mentioning
a website or tool to determine if something is statistically
significant - anyone know what the heck I am talking about? :-)

Off Topic - But Computer Geeks Gotta Love it!

website...@gmail.com (Mike Banks Valentine) — Fri, 08 Aug 2008 05:42:39 UT

Janet Attard recently asked this list about 1988 computer users. She
contacted me offlist since I responded to her question. The reason was
too cool not to share with everyone - but she wouldn't do it - so I
will.
Here's why: [link]
20 years online seems impossible, but our fellow list member was

Cross-channel tracking

agood...@gmail.com (Andrew Goodman) — Tue, 07 Jul 2008 18:12:59 UT

Just saw this notification:

As of August 25, 2008, the cross-channel conversion tracking feature
and all related data will be removed from all accounts. If you'd like
to keep a copy of your data, please make a record of it before its
removal. AdWords conversion tracking will not be affected.

PPC & Taxes

tanya.fa...@mountainmamma.com (mountain mamma) — Fri, 07 Jul 2008 20:18:58 UT

Hi everyone, fellow lurker here.

We have a small PPC client base in the United States (although we're
based in Canada). Typically, we invoice a client ahead for the coming
month's budget rather than use the client's credit card. We're
starting to gain Canadian clients and my accountant is unsure about

CPA bidding, Avg CPC bidding effects on QS?

gab.goldenb...@gmail.com (Gab Goldenberg) — Mon, 07 Jul 2008 03:58:02 UT

Logged in to Adwords today and saw that there's a cpa target bidding
option for campaigns with 200+ conversions in them and also avg cpc
bidding for people who want to leave their bid management up to google
and end up paying about the same cpc generally.

Thoughts? Effect on QS? Love to hear your feedback.

Tracking Calls from AdWord Ads

m...@roi-web.com (Rapport) — Fri, 07 Jul 2008 17:06:04 UT

We have several B2B clients who are interested in tracking phone calls
from the landing pages of their PPC ads. Google offers the service
only if you have print or radio ads. I notice that there are a ton of
companies advertising phone tracking , does anyone have experience
with any of the services?

Analytics on Placements for CPC

felix...@gmail.com (felixd) — Tue, 07 Jul 2008 01:47:37 UT

I use Google Analytics within adwords and I'd like to see a breakdown
of the sites that I am advertising on. I have a campaign setup that's
just some basic cpc placements on various sites (banners only). I am
only able to see metrics on the whole campaign and would like to see
the performance of the various sites bringing me traffic so I can weed

Acquisio, Adapt, Enquisite Re: [SEM2] Some free flow questions

bbcar...@gmail.com (Brian Carter) — Tue, 07 Jul 2008 23:04:38 UT

I liked Adapt too, but their pricing model isn't as friendly to agencies as
Acquisio's. That was our deciding factor. Adapt's optimization is more
automated, was pretty cool for sure, while Acquisio's optimization tool is
more of a decision-making tool (and needs to hurry up and incorporate
ROAS!). But Acquisio is adding features fast and enthusiastic about

Quality Score, Acquisio- Re: [SEM2] Some free flow questions

bbcar...@gmail.com (Brian Carter) — Sat, 06 Jun 2008 02:45:14 UT

That's funny. Adam on caffeine is hilarious.
I'll address two of them-
- *Quality Score*: I don't know- it doesn't bother me! What specific
scenarios are buggin' you? Rarely do I have an account where I can't get
any traction. And the one I'm thinking of had a website with some serious
identity and conversion problems.

Some free flow questions

p...@audettemedia.com (Adam Audette) — Fri, 06 Jun 2008 17:34:06 UT

Alright let's get the party back crackin' in here ;)

What do we think about ICAAN's big new idea? I'm cynical about the
whole thing, so I'll keep my mouth shut.

Anyone have access to the Google AdPlanner beta? Is it cool, I hear it
is. Here they come taking over more of the web with their stellar free

Google Analytics AIR

d.i.s...@gmail.com (Dave Shaw) — Thu, 06 Jun 2008 08:22:00 UT

Hi,

Does anyone have any experience using Google Analytics AIR? I'm
looking for people's thoughts/ideas on how secure it is?

Dave