SEM 2.0 Google Group

Re: [SEM2] Re: Tracking Calls from AdWord Ads

p...@audettemedia.com (Adam Audette) — Mon, 07 Jul 2008 18:23:04 UT

Mongoose Metrics is one to check out - they're friends of mine and the
service is quite good: [link]. It has a big
advantage (for us) in that we can use it within the client's existing
analytics, rather than have to use a separate dashboard (adding yet one
more login point to the daily routine). A small detail but important.

Re: Tracking Calls from AdWord Ads

m...@roi-web.com (Rapport) — Mon, 07 Jul 2008 15:27:18 UT

Brian,

Thank you. This is very helpful. Anyone else?

Miki

CPA bidding, Avg CPC bidding effects on QS?

gab.goldenb...@gmail.com (Gab Goldenberg) — Mon, 07 Jul 2008 03:58:02 UT

Logged in to Adwords today and saw that there's a cpa target bidding
option for campaigns with 200+ conversions in them and also avg cpc
bidding for people who want to leave their bid management up to google
and end up paying about the same cpc generally.

Thoughts? Effect on QS? Love to hear your feedback.

Re: [SEM2] Tracking Calls from AdWord Ads

bbcar...@gmail.com (Brian Carter) — Sat, 07 Jul 2008 17:47:56 UT

Our company has used call tracking some, not a whole lot yet with PPC, but
here's some background from others in my company that are more familiar with
the services:
*From Our Business Strategy Director, Pete DiMaio: *
We have been tracking calls from our clients' campaigns for some time and
the results can be surprising. Just as when you think a visitor has

Tracking Calls from AdWord Ads

m...@roi-web.com (Rapport) — Fri, 07 Jul 2008 17:06:04 UT

We have several B2B clients who are interested in tracking phone calls
from the landing pages of their PPC ads. Google offers the service
only if you have print or radio ads. I notice that there are a ton of
companies advertising phone tracking , does anyone have experience
with any of the services?

Re: Analytics on Placements for CPC

agood...@gmail.com (Andrew Goodman) — Tue, 07 Jul 2008 14:11:37 UT

Have you tried the "Placement Performance" report under the reporting
tab of AdWords itself?

Re: Analytics on Placements for CPC

is...@podium.co.il (Ishai) — Tue, 07 Jul 2008 06:28:57 UT

I'm not sure, but you try to add campaign tagging to each site, the
url builder link:[link]
answer.py?answer=55578&hl=en

Analytics on Placements for CPC

felix...@gmail.com (felixd) — Tue, 07 Jul 2008 01:47:37 UT

I use Google Analytics within adwords and I'd like to see a breakdown
of the sites that I am advertising on. I have a campaign setup that's
just some basic cpc placements on various sites (banners only). I am
only able to see metrics on the whole campaign and would like to see
the performance of the various sites bringing me traffic so I can weed

Re: Discussion on sem-2-0-wiki

agood...@gmail.com (Andrew Goodman) — Fri, 07 Jul 2008 20:46:35 UT

It looks like some of the early enthusiasts, me included, have gotten
busy, so I would support whatever you guys decide to do by way of
planning. I trust you'll mutually come to an agreement on initial
plans, and keep members in the loop, but I suggest that Adam Audette
guide (if not precisely head up) the process.

Re: Discussion on sem-2-0-wiki

jcw.market...@gmail.com (Jeremy) — Thu, 07 Jul 2008 10:48:10 UT

Don't know how much help I'll be, but I'm here if you need me. :)

Oh, and I've got a domain name with SEO in it that I bought a while
back and haven't done anything with, if we need it.

-jeremy

Re: Acquisio, Adapt, Enquisite Re: [SEM2] Some free flow questions

looka...@gmail.com (Dana Lookadoo) — Wed, 07 Jul 2008 17:06:01 UT

Acquisio:
Thanks for the summary, Brian! That's super helpful. I have a contact
at Adapt, and he's been super helpful to answer questions. I held off
due to life changes and changes in business model. Been looking at
Acquisio business card day after day... :-) Your point is a good
launch pad to make the call. Thanks again!

Re: [SEM2] Re: Discussion on sem-2-0-wiki

bbcar...@gmail.com (Brian Carter) — Wed, 07 Jul 2008 14:54:38 UT

I don't know if I ever saw the original post, but I would be happy to pitch
in!

Re: [SEM2] Re: Discussion on sem-2-0-wiki

p...@audettemedia.com (Adam Audette) — Wed, 07 Jul 2008 14:38:24 UT

Great to pick this back up, Andrew.
Eric, thanks for the offer. For others interested in being involved,
please post here and we can assemble a short list of names for the core
group. Then we can take it to next steps from there.
I think if this was done well it could be very valuable. As Andrew
points out, we need to watch the typical SEO self-promo junk closely though.

Re: [SEM2] Re: Discussion on sem-2-0-wiki

ericjo...@gmail.com (Eric Odom) — Wed, 07 Jul 2008 04:23:58 UT

Andrew,
I still stand by my offer to head this up. Or, at least be intimately
involved. I've got a server, so hosting it and installing Media Wiki can all
be done with relative ease.
Just let me know.
Eric Odom
Plurk: [link]
Twitter: [link]
Facebook: [link]

Re: Discussion on sem-2-0-wiki

agood...@gmail.com (Andrew Goodman) — Wed, 07 Jul 2008 03:48:02 UT

Hi folks, apologies if I'm jumping into this mid-stream. Obviously
wiki plans here were sidelined by resources / participants' time
constraints. What we had planned to do was have a small committee of
volunteers and moderators come up with an initial plan, including
reviewing Wiki software to potentially post this on a website (same