According to the UKPG: "News weekly The Economist is to become a new
rival for the Evening Standard tomorrow as it trials selling copies on
the streets of London."

I can see Associated Newspapers quaking in its boots.

M.

Interesting strategy. I'd sooner read the Economist than the Standard  
any day. And if someone tried to flog one to me a copy on the street I  
might even be tempted - more so than having to go find a copy in a  
shop, anyway.

Scott.

Read about this last week. How are they going to sell it at £3.90 or  
whatever it is. Lots of change required.
Best mag going - still gets lots wrong but I love reading it  
(subscriber).
Whealie

Can't do any worse than News International's efforts using street  
fighters to sell copies of The Times at the exits of Zone 1 tube  
stations (something I've always viewed as daft - surely people, like  
me, want to acquire and read a newspaper at the start of their journey  
rather than on the last bit as they walk from a tube station exit to  
their place of work).

Chris

I'm more intrigued by the notion of street-fighters selling
newspapers.  Should I take this literally ("Wanna fackin' paper,
right?  WHY AIN'T YOU LOOKIN' AT ME?").   Or is it slang for something/
one else?

bob

Hi

The use of the term street fighter is in it's retail sense -  
aggressive and/or opportunistic use of pavement-based selling to bump  
up the sales or circulation figures.

Phones4U is a big user of the street fighting approach, sticking their  
rude and irritating store staff out on the pavement with leaflets,  
demo handsets and giveaways like a free cordless home phone if you  
sign up for broadband.

Chris

Sent from my iPhone, please excuse any typos.

On 11 Sep 2008, at 10:25, wordsw...@yahoo.co.uk wrote: